Created as part of a group project 'Pronto' is a digital pen pal app created in response to how Covid has affected young children's developmental and cognitive abilities in primary schools. To contextualise language learning, the app employs fun vocabulary games and digital letters, bringing together social interaction and education. When students receive letters, they translate the text by matching the foreign word to its corresponding icon, revealing a message that can be converted into their native language. The app also allows teachers and parents to view their child's progress as they complete each activity and topic.
Children’s engagement with the platform/ programme starts at 6 years old, the age at which MFL is first taught in primary school. The platform will also need to appeal to the parents of these children and allow them to view their child’s progress.
The app will also be targeted toward teachers and those who decide the learning curium in schools. The pitch video is created with this target audience in mind and explains the befits of the app to a different audience.
The characters will be introduced to the children throughout the app, explaining that they should look out for them and offering help and guidance on how to navigate the app. The characters are designed to be friendly and recognisable, standing out from the backgrounds.
Pronto's personality is inclusive, welcoming and exciting. The app is filled with energetic characters and animations that create an exciting and engaging learning environment making learning easy and enjoyable.
The issue of the lack of engagement that children have with MFL while in primary school education despite the curriculum. Students usually progress to secondary school with little to no MFL skills despite being taught the language for 6-7 years prior.
Communication and language proficiency are key skills that are best learnt during childhood. By communicating with an online pen pal children are able to improve these key skills as it contextualises the importance of learning a language and shows them to real life benefits of communicating in a second language.
Pitch Video
Illustration Process
Layout Planning
A collaborative project with Izzy Howard
https://izzyhoward.myportfolio.com/pronto-app
Awards and Recognition
Winner of the SDCA One to Watch Enterprise Award, awarded by Johnson & Johnson