Problem:
The brief was to create a product that can be made from industrial waste.
Insight:
An area of mass waste that I identified was misshapen and 'imperfect' fruit that supermarkets are unable to sell to consumers.
Solution:
The Odd Bunch is a brand that makes healthy fruit-based drinks from the imperfect fruits usually discarded by supermarkets. My aim was to make this brand colourful, quirky and fun while promoting a more sustainable lifestyle.
Created using Adobe Photoshop, Adobe Illustrator, Adobe Dimensions and Abode InDesign.
Brand Guidelines
Design Process
